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    Nexus BJJ

    Tom · Owner, Nexus BJJ

    From 6 leads/month to 87 new members in 90 days

    87

    New Members in 90 Days

    £70k+

    Backend Revenue Added

    The Situation

    Nexus BJJ were getting around 6 lead enquiries per month. They had no optimised website, no structured back end processes, and were relying almost entirely on word of mouth. The owner, Tom, was spending hours manually chasing leads with inconsistent results.

    Key Problems

    • Only 6 organic lead enquiries per month
    • No optimised website or landing pages
    • Zero automated follow-up processes
    • Owner manually chasing every single lead
    • Unpredictable revenue and membership numbers

    What We Implemented

    • Installed the full Gym Incubator CRM & AI automation infrastructure
    • Built optimised lead capture funnels and landing pages
    • Deployed AI booking bots to handle lead conversations 24/7
    • Set up automated nurture sequences with 6+ touchpoints
    • Implemented a structured pipeline to track every lead from enquiry to member

    The Results

    In total we added £70k in backend value within 90 days.

    • Went from 6 to 30-40 leads per month
    • Converted 20 new members in the first month alone
    • 87 total new members added within 90 days
    • Added £70,000+ in backend revenue value
    • Tom reclaimed hours of time previously spent chasing leads

    "The system completely transformed how we operate. We went from struggling to get enquiries to having more leads than we could handle. The automation does the heavy lifting — all we do is convert them when they walk through the door."

    T

    Tom

    Owner, Nexus BJJ

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