Putney BJJ
Alex Geddes · Head Coach, Putney BJJ
30 new members in just 30 days
30
New Members in 30 Days
£25k+
Revenue Added in 30 Days
The Situation
Putney BJJ were doing reasonably well but wanted to grow further and reduce the owner's workload. Alex was spending too much time manually reaching out to leads and booking them into trial classes, taking time away from coaching.
Key Problems
- Too much time spent manually contacting leads
- Booking trial classes was a manual, time-consuming process
- Wanted to scale but couldn't without more hours in the day
- No automated system to handle the lead-to-trial pipeline
- Growth had plateaued despite strong coaching and reputation
What We Implemented
- Installed the full Gym Incubator automation system
- AI bots took over lead outreach and trial booking
- Set up automated reminders to reduce no-shows
- Built a funnel to improve lead-to-trial conversion
- Freed up Alex's time to focus on coaching and member experience
The Results
They added 30 new members in 30 days (1 member per day) adding over £25,000 to their back end in revenue.
- 30 new members added in the first 30 days
- 1 new member per day on average
- Over £25,000 in backend revenue added
- Massive time savings on lead management
- Alex could focus on what he does best — coaching
"Customer service was excellent. Josh helped with set up and immediately sorted any issues we were having using the software. The software has helped to save lots of my time reaching out to leads and booking them in to trial classes. We gained 30 new members in the first month of starting to use the software."
Alex Geddes
Head Coach, Putney BJJ
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